This poster was designed for the Type Founders Club which was established in 1946. The organization looks to build a community, support students and young professionals and to recognize excellence in type design. Because of this, the design solution was created to be elegant and regal. The hand-rendered ampersand, which was the assigned character for this poster, is the main focus with its fine details and graceful curves. The poster’s black and white colour scheme is clean and sophisticated, while the pop of gold represents success. A serif font was chosen for the headlines to carry on the traditional theme and a sans serif was used in the copy to keep the poster modern.