The design for this wine label was inspired by the traditional connotations behind the word temptation. It references Eve and the forbidden fruit, but with an edgy spin. The artwork emulates traditional tattoo style to help it stand out on the shelf and appeal to a younger audience. The bottle’s rich burgundy pop of colour matches the wine’s bold red cherry, blackberry and black pepper flavors. The serif type is traditional and high fashion while the sans serif gives the piece a more modern look. This beverage packaging redesign revitalizes the product, giving it an exciting, bold and risqué new look.